When a friend falls in love with someone who they claim to be THE ONE, you might ask how they can be so sure. “You know when you know” is often the confident, assured response.
Can we say that about our own clients? Did we have a strong feeling when we first met that the fit was just right and likely to last?
Artizan has had hundreds of clients over the past 15 years. Based on our experience, we have a pretty good idea when we’re on to a good thing and when to run a mile.
Let’s start with the red flags:
The ideal client partnership for us:
Once both parties feel there’s a good connection, the relationship starts with plenty of positive energy. Maintaining the chemistry requires ongoing commitment and effort on both sides. Here’s a few things we endeavour to bring to our professional partnerships to ensure they go the distance:
While customers are vital to the success of any business, it’s important to be selective. Be wary of entering a contract with individuals who make you feel frustrated or undervalued, no matter how attractive the budget or the project. Stay highly alert during those initial sales meetings and check in with yourself afterwards. How energised do you feel about the team/individual and project you might be working with? Choose your clients carefully and hold on tightly to the ones that make the cut. A symbiotic partnership is likely to generate real value.