Artizan was invited to develop an identity for "Knitting Tours" and also design an online marketing resource to attract bookings via tour information, testimonials and detailed itineraries. Targeting women in their 50s and older, we ensured the experience was inviting, intuitive and highly visual.
We created an identity using an italicised serif typeface to indicate creative flair and a vibrant raspberry colour to convey the warmth and positive energy that participants enjoy on the tours.
Creating a website that incorporates a large volume of content and visuals requires a lot of careful planning and design consideration when it comes to application on multiple devices.
It's vital for us to ensure that the mobile experience is both visual and user-friendly to maximise impact and engagement.
We were looking for something different for our new KnittingTours.com website that showed genuine 'outside the box thinking' style and substance. The end result was more than we had hoped for in so many ways. What impressed me most was the amount of work and research that Artizan carried out prior to even commencing any design work or technical implementation. They really got us thinking in a meaningful way about our audience, markets and brand that we had not manage to achieve prior to working with Artizan.
We had initially anticipated having to turn down a number of design concepts before eventually hitting on something that we would love but that wasn’t the case. Artizan got it right on the very first attempt. After 17 years of working with numerous digital agencies, this was without doubt the most seamlessly developed project that we have been a part of. In our past experience these projects very rarely come in anywhere close to the promised completion date but with Artizan, the project was actually completed ahead of schedule.