We were chosen by FinReg Global to develop a visual identity to represent their new brand and work fluidly with their expanding suite of products. We undertook an in-depth discovery process to properly understand the industry and the innovation behind their business model. Our primary aim was to communicate FinReg Global's unique methodology and how it produces best-in-class products.
The visual inspiration for the identity was influenced by he clarity of FinReg's vision and also the precision and detail that go into the products they create. The brandmark accommodates the company’s initials (Financial , Regulatory, Global) and their core philosophy of bridging the gap between two industry verticals. It can be used autonomously or with added company/ service/ product titles.
Balancing innovative design thinking with rigorous execution encouraged us to develop a minimalist look and feel with lots of space, angular geometric shapes and strong colour contrasts. We used a fire yellow to set them apart from the competitors and reflect their status as an industry disrupter.
It's important to us to ensure that the mobile experience is both visual and user-friendly to maximise impact and engagement.
As a tech startup with global ambition, we presented Artizan with a challenging brief. We wanted FinReg’s value proposition and methodology clearly communicated in a compelling narrative while also ensuring our products were smartly presented to invite deeper engagement. Artizan delivered on all fronts.
Of the many agencies I have dealt with, Artizan has a special talent for listening, challenging and understanding. They really impressed us with their attentive approach and commitment to deliver something unique and authentic. We’re delighted with the identity and website they created for us – it’s made a significant difference in how we communicate our value to prospective customers and partners.