When creating or growing a business, every entrepreneur comes across the same inevitable challenge – strategising. It is undoubtedly one of the most overwhelming activities to address, especially if you’re already knee deep in the operations and management of your venture.
A brand strategy is the crown jewel of all strategies because it captures the essence of who you are as a business.
Even though the Dublin Tech Summit 2018 didn’t live up to the high standards it set itself for its impressive debut in 2017, there was still a number of talks that delivered good value. Here’s some of the insights shared that stayed with us.
Making something known or visible through a process of discovery between an agency and its client is only achieved if both parties show up with an open mind and a willingness to actively participate.
Leading a company is hard work – the expectations we set ourselves are high, the challenges we face never stop and the pressure is constant. Based on personal experience and that of many other CEOs I speak to, it’s more of an afterthought than a priority to take responsibility for our own well-being.
The words you choose to use can make a significant difference to how you are perceived by others. When you have that level of exposure, it’s worth ensuring your message resonates.
At the centre of Street Wisdom lies the idea that every moment is extraordinary and every street is full of inspiration – that there’s no such thing as an ordinary street, just ordinary thinking.
An agency should never be afraid to challenge a client’s understanding of how they see themselves.
Branding is often mistaken as relevant only to large retailers targeting a broad consumer base. Many founders of early stage startups or owner/managers of SMEs consider it a luxury rather than a necessity.
When a client wants an additional service you don't currently provide, it's often tempting to include it in your service offering. Tread carefully.
When a friend falls in love with someone who they claim to be THE ONE, you might ask how they can be so sure. “You know when you know” is often the confident, assured response.
When we discuss branding with other entrepreneurs, one of the things we emphasise is that a brand is so much more than a slick identity and well-designed print collateral.
Many companies invest a lot of their budget in search marketing to drive large volumes of traffic to their website. What if your website does a poor job at winning visitors over?
Mental Fitness helps individuals feel less overwhelmed, less exhausted, more in control and more excited about what the future may hold.