Technology solutions require strong visuals to effectively communicate their worth. Using the deep blue from AQ Metrics's colour palette as a bold backdrop for the content ensures a confident brand image.
AQ Metrics is a well-achieved and focused brand. The experience we created needed to convey an air of confidence and purpose. The language is succinct and the visuals are sharp within a minimalist framework. Typography and subtly animated brand assets add additional dynamism and impact.
It's important to us to ensure that the mobile experience is both visual and user-friendly to maximise impact and engagement.
AQMetrics selected Artizan based on their best-in-class design capabilities, engagement model and partnership approach. We also received a number of recommendations from market. From the outset, Artizan took the time to understand our vision and purpose. They gathered information on our customers, the market we serve and our core company values. They delved into the unique facets of our brand, the strengths of the platform, and the vision of the team.
We felt they truly understood our DNA and the needs of our customers, before presenting the first design. During the build phase, they kept us fully briefed of their progress and revised concepts in an iterative process, when required. They clearly felt passionately about the project and were not shy in challenging the AQMetrics team when required.They were responsive at all times, and ultimately listened to our feedback at every step of the project.