One of our key objectives was to create a distinctive vibe that instantly conveys that this event will be a one of a kind tech experience. Every element within every page has been carefully and consistently treated with the 404 branding.
We carefully considered the hierarchy of information to establish a narrative that effectively communicates 404’s value to prospective attendees. We ensured the messaging we used throughout the website was informal but succinct - no fluffy marketing speak. We wanted the experience to feel down to earth, grounded and authentic.
It's vital for us to ensure that the mobile experience is both visual and user-friendly to maximise impact and engagement.