Attracting high volumes of traffic to your website doesn't happen overnight. There are hundreds and thousands of new websites going live every day and it can take weeks and months for Google to register and validate your website.

A good website is vital for converting visitors into customers but how do you get visitors to your website?

There are plenty of ways to improve your website's visibility online: marketing, newsletters, SEO, adword campaigns, social media, forum posts, blogging etc..

Here's a couple of things to consider:

Analysis

The most important thing to consider before embarking on search engine optimisation is finding out what keywords your target audience is typing into a search engine in order to find the products or services you offer.

A Google Adwords campaign works by displaying Ads that are triggered when people within a certain geographic location search for specific “keyword phrases”. The Ads are displayed for free, and you only pay Google when people actually click on the Ad and have come to your website’s “landing page” (the page you have the Ad direct them to). You therefore only pay for visitors.

Using Adwords correctly can not only drive traffic to your website, but can allow you to determine what most of your prospects are searching for, and the best message to use to get them to buy from you.

The market intelligence that is gathered from a three month Google Adword campaign provides a deep insight into what people are typing when searching for your products. This provides a fundamental foundation for any future online marketing efforts.

We work in partnership with Digital Insight to manage and monitor a targeted adword/keyword campaign for you that covers the following:

  • Detailed keyword analysis
  • Account setup
  • Creation of Ad Groups
  • Creative ads
  • Bid Research, Analysis, Selection
  • Proactive and Reactive Monitoring of the Campaigns and Performance Tuning
  • Google Analytics setup and integration with Adwords
Search Engine Optimisation

Search engine optimisation (SEO) is the process of taking steps to ensure that your site is placed higher in search engine results than your competitors' websites.

Artizan will assist with what is known as “organic search engine optimisation”. This relies on your knowledge of both your business and your market (and more importantly the information generated from a Google Adword campaign).

Artizan offers the following service to assist the optimisation process:

  • Install Google Analytics in your website to measure traffic and performance of the website
  • Develop a site map and submit to Google
  • Generate a keyword list based on important phrases defined by your Google Adword Campaign and then integrate into the web page tags and links to help increase your keyword count within the site
  • Create a new landing page if required to drive targeted traffic to for a specific product/service
  • Ensure Search Engine Friendly URLs
Social Media Activity

Social Media activity increases your visibility but requires ongoing resources to be effective.

Artizan can create an active presence across the most popular socia media forums for your brand based on the suggested activities listed below. :

  • Facebook Commenting
  • Twitter Commenting
  • Forum Commenting
  • Blog Commenting