Our Approach.

All successful and innovative design is created against a clearly defined message and a focused set of objectives.

Artizan takes your goals seriously - they define the success criteria for your website. We want to know what exactly you are trying to achieve so we'll know when we've achieved it. We want to know who your users are, what you want them to do and what they want to do.

Once we have a clear picture of your goals and an understanding of your visitors we can start making informed decisions on how the site should look and work.

Business owners tend to find it difficult to view their business objectively so we act as a fresh pair of eyes seeking to find the balance between what you want to say and what your customers wants to know.

During the consultation we aim to:

• Understand the style and nature of your business to ensure the website reflects the personality of your organisation
• Determine priority aspects of your business and define calls to action
• Establish your objectives for the website
• Determine logical site structure and define information architecture
• Establish your target market to ensure we appeal to the right people in the right way
• Define keyword phrases that define your service/product offering

We start developing wireframes for the project taking in to account all off the considerations mentioned in the initial consultation. This will provide the basis on which the website is built to reassure both parties we will be working towards clearly defined goals.

Information architecture is our key to designing an efficient and useful exxperience for your customers. We create wireframes to define the flow of the user experience ensuring that your website will be easy to navigate and information quick to find.

All our websites are designed from scratch and tailored to reflect an organisation’s style, requirements and individuality. We have designed and developed tailor-made websites for a diverse range of clients to provide the best user-experience possible. The key to our success is our focus on the end-user. This helps us ensure that your brand, your message and relevant information gets communicated effectively through good design.

Our objectives during the design phase are as follows:

• Design with the nature and behaviour of the intended audience in mind
• Reflect the company brand
• Devise a structure for the site that allows for future change and expansion
• Select and purchase appropriate and engaging stock imagery to add maximum impact
• Organize information in the best possible way - drawing the eye to predefined areas of importance (calls to action)
• Create an easily navigable menu, catalogue and order structure to ensure minimal number of clicks for the customer and a smooth information flow

Initial designs are always presented to the client for approval before further development.

Although content management systems are perceived as being expensive, they’re actually far more cost-effective in the long run. We use an Open Source Content Management Framework which comes with its own easy-to-use web-page interface. This allows you, the client full control of updating the content while still protecting the design integrity of the site. The site can therefore be updated without any need of web-editing knowledge or software nor with any concern of accidentally damaging the site layout.

Features:

• Gives non-technical users the ability to change and maintain their website without needing any knowledge of web coding.
• You are in complete control of your own website content. There is no need to go back to your website design agency every time you want something updated.
• A CMS allows you to use your website to keep your clients informed of new developments.
• Your content need never get out of date.
• Enjoy add on modules such as: newsletter campaigns, an advertising manager, payment systems, event booking forms, photo galleries, SMS messaging, chat forums, secure members areas, online catalogues of information, resource areas, comments and feedback, polls, blogs, surveys
• Websites with regularly updated content also tend to get better search engine results than those that never change.

For every website we design and build, we automatically include Google Analytics within the code. This powerful software gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way.

With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Some of the information that is tracked by Analytics includes:

• Visitors: number of unique and returning visitors, average time spent on site
• Content: bounce rate, top landing pages, top exit pages
• Goals: conversion rate, total conversions
• Source of Traffic: referring sites, search engines and direct traffic, keywords used, campaigns